When Gregg Harper's son was a sophomore on the Farragut High School football team in 2006, Harper jumped at the opportunity to volunteer with the program's booster club. With years of expertise in marketing and advertising, Harper hit the ground running. At the time, Farragut was drawing a small amount of sponsorship revenue. Harper kicked up the effort.

The Internet gives small-business owners a powerful marketing tool that is economical, efficient and never calls in sick.

Today's search engine marketing news and opinion: Creating PPC Campaigns: the 'Live or Die' Settings; Another Microsoft Offer, Another Yahoo Rejection; Now States are Investigating Yahoo-Google Deal; and more.

Ace*Comm Corp., of Gaithersburg, a telecommunications and Internet service company, said it has agreed to be acquired for $19.5 million — minus certain acquisition-related expenses — by affiliates of Ariston Global LLC, a Rochester, N.Y.-based company that purchases and operates communications services companies.

E-commerce technology provider CrossView Inc. has hired Roy Bielewicz, former director of Internet marketing at Stylin’ Trucks, a retailer of automotive accessories, as director of marketing.

Today's search engine marketing news and opinion: What Can TV Learn from Search?; Olympics 2008: Which Search Advertisers Get the Gold?; 24 iPhone Applications That Accelerate Mobile Search; and more.

Winston-Salem marketing firm Mullen has announced it has won two new accounts within the past week.

Winston-Salem marketing firm Mullen has announced it has won two new accounts within the past week.

Winston-Salem marketing firm Mullen has announced it has won two new accounts within the past week.

Winston-Salem marketing firm Mullen has announced it has won two new accounts within the past week.